A brilliant idea, whether simple or complex, manifests itself in a good product design that could one day be made available in the market and have real value. The Red Dot Design Award believes that the design concept is the defining platform that separates good ideas with good design solutions from the mediocre, to provide a professional evaluation and internationally recognised seal that gives an advantage to the design and designer in the competitive market.

The Red Dot Design Award is among the world's most prestigious design awards. The globally coveted award recognises practical design solutions to everyday problems.